Week 1
On Demand
Designing a Successful Advertising Campaign

Designing a Successful Advertising Campaign


Learn the elements of an advertising campaign and how a team of diverse disciplines and skillsets come together to create the content used in the campaign. Discover how your skillset can be utilized best!

Presented By:
Clark Delashmet

Session Information


Career Cluster:
Instructional Area(s):
Performance Indicators

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards.

Explain the use of storytelling in marketing
Describe the use of business ethics in promotion
Describe factors used by businesses to position corporate brands
Identify company's brand promise
Describe the role of customer voice in branding


If this presentation was of interest to you, look into these additional DECA programs.

Marketing Communications Series Event
Integrated Marketing Campaign Events
Principles of Marketing Event
Promotional Campaign


If this presentation was of interest to you, explore these careers.

Digital Marketing Manager
Public Relations Specialist
Advertising Account Executive
Creative Director


Clark Delashmet

Clark DeLashmet is a professor of UX Design at the Savannah College of Art and Design. He previously taught in the Advertising and Branding program, focusing on interactive and digital advertising grounded in the exploration of emerging technology and user focused design. While at SCAD, he’s also worked with a variety of other programs where he’s had the opportunity to lead student teams on projects with various external clients such as Google, Home Depot, and BMW. Overall, his interests focus on UX and how to apply it to various disciplines. Whether it’s pushing his students to create useful digital content, innovative new products and services, or promoting brands and products in an engaging way, he strives to harness emerging technology and immersive storytelling. Outside of teaching, Clark is a practicing Art Director and Designer that has delivered a wide variety of solutions for clients such as Coca-Cola, Warner Brothers, Diageo, Moët Hennessy, and International Paper.