Week 2
On Demand
Opening A Hotel

Opening A Hotel


Have you ever wondered what it takes to open a new hotel? Go behind the scenes with Tom Dolan of the JW Marriott Charlotte for an exclusive look at the process from concept to grand opening and gain insights on the hospitality industry.

Presented By:
Tom Dolan
JW Marriott Charlotte

Session Information


Career Cluster:
Hospitality + Tourism
Instructional Area(s):
Performance Indicators

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards.

Explain the nature of hotel/lodging marketing
Describe property features that influence customer appeal
Identify performance/productivity standards for lodging facilities
Describe lodging accommodation types and classifications
Describe levels of service in lodging establishments
Describe the organizational structure of lodging establishments (e.g., rooms division, food and beverage division, marketing and sales division)
Describe lodging market segments


If this presentation was of interest to you, look into these additional DECA programs.

Hotel and Lodging Management Series Event
Hospitality Services Team Decision Making
Hospitality and Tourism Operations Research
Hospitality and Tourism Professional Selling
Principles of Hospitality and Tourism
Virtual Business Challenge-Hotel Management


If this presentation was of interest to you, explore these careers.

General Manager
Director of Sales and Marketing
Director of Operations


Tom Dolan
JW Marriott Charlotte

Tom Dolan is the director of sales and marketing of the first JW Marriott in the Carolinas, opening spring of 2021. Dolan brings his nearly 30 years of hospitality experience to the role and will lead the JW Marriott Charlotte sales and marketing team. Dolan spent 27 years of his career with Marriott International in various sales roles and most recently served as the director of citywide sales for the Atlanta Convention & Visitors Bureau. In his new role, Dolan will focus on opening the JW Marriott Charlotte and supporting economic growth for tourism, travel and convention business in the local Charlotte market place.