Did you know there are organizations dedicated to promoting and marketing travel, tourism and hospitality for local destinations? These destination marketing organizations (DMOs) are responsible for driving business to local attractions, accommodations, restaurants and more, while also attracting conferences and events. Learn how Visit Charlotte does this for the Queen City.
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards.
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Will Trokey has a clear passion for Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs). With nearly 20 years in the hospitality industry, he has represented four different destinations – Los Angeles, Atlanta, Baltimore, Charlotte – working with clients in the metro DC area. He is very proud to be on his second run with Charlotte, the Queen City. In between Charlotte roles, Will was a Global Sales Manager for Omni Hotels & Resorts. Will also has served in various leadership roles with hospitality organizations including Past President of MPI Potomac.