Week 3
On Demand
Selling a Destination

Selling a Destination


Did you know there are organizations dedicated to promoting and marketing travel, tourism and hospitality for local destinations? These destination marketing organizations (DMOs) are responsible for driving business to local attractions, accommodations, restaurants and more, while also attracting conferences and events. Learn how Visit Charlotte does this for the Queen City.

Presented By:
Will Trokey
Visit Charlotte

Session Information


Career Cluster:
Hospitality + Tourism
Instructional Area(s):
Marketing + Selling
Performance Indicators

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards.

Explain the nature of destination marketing
Describe factors affecting travel and tourism marketing
Describe factors influencing customer willingness to travel to a destination
Explain factors influencing convention meeting/event site appeal
Discuss motivations of travelers
Recommend individual/group attractions/events/entertainment


If this presentation was of interest to you, look into these additional DECA programs.

Hospitality Services Team Decision Making
Hospitality and Tourism Operations Research
Hospitality and Tourism Professional Selling
Principles of Hospitality and Tourism
Travel and Tourism Team Decision Making


If this presentation was of interest to you, explore these careers.

Corporate Partnership Manager
Director of Sales
Director of Marketing
Public Relations Specialist
Social Media Manager


Will Trokey
Visit Charlotte

Will Trokey has a clear passion for Destination Marketing Organizations (DMOs) or Convention and Visitors Bureaus (CVBs). With nearly 20 years in the hospitality industry, he has represented four different destinations – Los Angeles, Atlanta, Baltimore, Charlotte – working with clients in the metro DC area. He is very proud to be on his second run with Charlotte, the Queen City. In between Charlotte roles, Will was a Global Sales Manager for Omni Hotels & Resorts. Will also has served in various leadership roles with hospitality organizations including Past President of MPI Potomac.