Week 3
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The Big Story
Career

The Big Story

37
MIN

People love to share, and storytelling is a need to represent ourselves and our beliefs to make the world a better place. Storytelling is a way of managing and adapting to change in values. Learn about the purpose and outcomes of storytelling, as well as the key elements that go into using storytelling in marketing campaigns.

ET
Presented By:
Brian Hallett
IE University

Session Information

Classroom
Connections

Career Cluster:
Marketing
Instructional Area(s):
Promotion
Performance Indicators

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards.

Explain the use of storytelling in marketing
Describe factors used by businesses to position corporate brands
Identify company's brand promise
Describe the role of customer voice in branding

DECA
‍‍Connections

If this presentation was of interest to you, look into these additional DECA programs.

Marketing Communications Series Event
Integrated Marketing Campaign Events
Principles of Marketing Event
Promotional Campaign

Career
COnnections

If this presentation was of interest to you, explore these careers.

Digital Marketing Manager
Public Relations Specialist
Copywriter
Creative Director
ABOUT THE

PRESENTERS

Brian Hallett
IE University

I LOVE STORYTELLING. Working with teams of creative people and passionate clients who like to be bold. My creative adventure has led me to work on projects in over 15 different countries, from Argentina to India...photographing and filming locals, actors, directors, athletes, musicians, dancers, writers, entrepreneurs and artists....coaching, teaching and conducting workshops. And if you are reading this it's probably because we have something in common. We both love images which tell stories. Images which break through.